I'm sure you are all aware that high fashion bees have been swarming over Victoria's Secret angels. The trend exploded after Adriana Lima was featured in Givenchy's FW09 ad campaign, and hit its peak when we saw VS angels strutting Louis Vuitton's FW10 catwalk followed by a "curves are back" callout from worldwide fashion media. Editors were quick to jump on this trend; their faces and curves have recently graced most of the big fashion publications around the globe.
Check out Love Magazine's latest work with lingerie gals Alessandra Ambrosio, Ana Beatriz Barros, Julie Orden, and nineties comeback model Claudia Mason.
Katie Grand led the editorial trend not with the this new gig, but with Love Magazine's SS10 issue "Denim Angels" featuring Alessandra, Izabel Goulart, Emily Didonato, and Miranda Kerr.
I enjoy seeing commercial models done up high-fashion style. It puts their versatility to a test. It's fascinating to see stylists and photographers work their creativity to bring new life to these girls' tanned-and-sparkly-with-big-hair super commercial VS images.
I wonder what pure breed high fashion models think of this takeover...
Here are more examples of this phenomenon:
Alessandra Ambrosio and Ana Beatriz Barros for Vogue Nippon Oct '10
Alessandra Ambrosio and Ana Beatriz Barros for Vogue Russia Sept '10
Rosie Huntington Whitely & Alessandra Ambrosio for Love Issue 4
Miranda Kerr for Vogue Spain and Vogue US Sept '10
Miranda Kerr for Jil Sander FW10 Ad Campaign
Miranda Kerr for Prada FW10 Ad Campaign
Rosie Huntington Whiteley, Alessandra Ambrosio and Adriana Lima for Loewe FW10 Ad Campaign
Love his play of colours for SS11, but most of all how much do you love that THUMB GLOVE?!
Still slightly OTT for an everyday social event, but this looks much more fun than the fingerless biker gloves sported by countless celebrities.
Jun Takahashi, mastermind behind cult label Undercover, gets creative with his SS11 lookbook concept. He challenges the traditional standing-model-blankly-stares-at-camera formula and creates a superhero theme with an explosion scene!
In case you do not know already, Hermes created a Chinese bespoke brand created specifically for Chinese wealthy consumers. Shang Xia (which literally means "Up" "Down") launched in September 2010. The brand first focused on home products with a traditional Chinese theme and now expands to apparel and accessories. The whole concept is based on Chinese craftsmenship.
A great way to stump any Chinese brands trying to create a local bespoke brand by launching one under its own gorilla-of-all-bespoke-brands name .
Noir Jewelry, super hip jewellery brand worn by the likes of Lady Gaga, Madonna and Rihanna, celebrates the 50th anniversary of Fantastia with its Noir for Disney Signature collection. The pieces are a very creative take on different scenes of the Disney classic.
