Wednesday, October 27, 2010

Hermes launches Chinese Brand

In case you do not know already, Hermes created a Chinese bespoke brand created specifically for Chinese wealthy consumers. Shang Xia (which literally means "Up" "Down") launched in September 2010. The brand first focused on home products with a traditional Chinese theme and now expands to apparel and accessories. The whole concept is based on Chinese craftsmenship.

A great way to stump any Chinese brands trying to create a local bespoke brand by launching one under its own gorilla-of-all-bespoke-brands name .

There goes my dream...

via Luxuo

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